January 16 & 175:30 to 7:30 p.m.
This is an advanced course in public relations where students will learn how sport organizations use a variety of media forms to spread their messages to support business objectives. From using digital media, to communicate directly with consumers, to news media, that can reach a broader audience, students will develop and apply skills that shape and influence public perception of the organization. Current real-world examples will be presented throughout the course.
January 16: Oshawa campus
January 17: Whitby campusExplore programs starting
in May or SeptemberRegister Now