Digital and Social Media In Recreation

Today marketers must let customers find and engage with them through the creation of interesting and meaningful content e.g. through the production of videos people actually want to see and blogs and social posts people look forward to reading. This course will introduce students to the world of digital media marketing and the common strategies and tools used to achieve specific communication and business objectives. Students will learn how to develop and write digital strategy statements. Through in-depth case study analyses, students will be able to identify and recommend the digital approaches and tactics used to achieve specific objectives and optimize program performance. Students will become familiar with Search Engine Optimization, Display and Video Advertising, as well as Search, Social Media, Mobile and Email Marketing.