Development Of Products and Services for An International Market

This course examines what, why and how organizations develop, adapt or customize goods and services in relation to international trade. It explores differences in regulatory, legal, cultural and consumer/client requirements that require compliance or that might impact product and service development and adaptation. Organizations must analyze how these differences may impact cost, product design, packaging, labeling, product testing, service delivery, and sales and marketing. The student will learn to follow objective and thorough research, development and testing processes that align with the overall business strategies of an organization in order to maintain a competitive edge in international target markets.