Communication for Sport Business

This course is designed to build upon the foundational skills of communicating interculturally, professionally, and effectively. Students are invited to build their abilities to research, work collaboratively, and broaden their understanding of tasks that they may encounter in the world of work. Assignments encourage students to simulate how they would communicate with key stakeholders, colleagues, clients, critics, fans, and employees in various sports administration settings. Theory on branding, marketing, global flows of money (globalization and modernization) and persuasion are offered to support student learning, creativity and problem solving as they communicate for diverse, professional audiences.