Advertising Campaigns

Students apply the knowledge and skills acquired throughout the program to the planning, development, and delivery of strong integrated campaigns. Students prepare and defend strategic and creative plans prepared to an industry standard. The plans are created from the actual Client Briefs of well-known brands. In small ‘agency' teams, students present and defend recommendations to industry professionals. The campaign samples produced from this course may be used in creative portfolios to assist students in seeking appropriate career opportunities.