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WHAT OUR STUDENTS SAY:

The students have great skills for emails and online initiatives. . The school gives them a great base for going out into the working world.

Angela Brown
Business Administration - Marketing
2013 Graduate
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WHAT OUR STUDENTS SAY:

My experience working at Century 21 was awesome! I got to apply so much of my marketing knowledge in this one month and enjoyed every minute of it. [...]

Natasha Chisholm
Business Administration - Marketing
2013 Graduate
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WHAT OUR STUDENTS SAY:

I have a great starting job in the marketing field. Everything that I will be doing was covered by the program. Everything from press releases, ad [...]

Scott Gordon
Business Administration - Marketing
Graduate
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WHAT OUR STUDENTS SAY:

I just landed a job a few months ago doing sales for a corporate Internet service provider company. 

Shane House
Business Administration - Marketing
Graduate
Business (two-year)/Business Administration (three-year) – Marketing

Marketing – Business Administration

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Marketing – Business Administration

Marketing – Business Administration

Marketing begins long before a product hits the shelves. With the help of research data and a solid understanding of consumer behavior, marketers get involved at the design stage to make sure products being developed are the ones people want and will be sold in places where they shop. Marketers monitor and incorporate the latest trends such as the newest digital media into their plans to ensure that they are reaching customers in the right way, and with the right message to build relationships with them. This program prepares the student for success in positions in all areas of marketing.

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Program Description (Laptop program)

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Digital marketing
  • Marketing communications
  • Marketing to consumers and the business marketplace environment
  • Sales

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

After completing one year of business study, students may choose to graduate with a certificate in Business – Marketing.

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Admission Requirements

  • Ontario Secondary School Diploma or Mature Student Status
  • Grade 12 English (C, M or U)
  • Grade 12 mathematics (C, M or U)

Please note: Applicants without Grade 12 mathematics can add General Arts and Science – Business Preparation (GASB) to their application at ontariocolleges.ca. You will be registered in General Arts and Science – Business Preparation (GASB) for one semester. Upon successful 
completion of the semester and the applied mathematics course, you can apply to transfer to Business – Semester 2. Please contact admissions@durhamcollege.ca with any questions. 

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.
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Career Options

WHAT YOU COULD BE:

  • Advertising sales representative
  • Account executive
  • Business-to-business sales representative
  • Communications manager
  • Digital marketing co-ordinator/manager
  • Social media content co-ordinator/manager
  • Social media community manager
  • Experiential marketing/event co-ordinator/planner 
  • Marketing or brand co-ordinator/manager
  • Promotions co-ordinator/manager
  • Research analyst
  • Sales and marketing manager

WHERE YOU COULD WORK:

  • Advertising/creative firms
  • Entertainment industry
  • Financial institutions
  • Government agencies
  • Hospitality industry
  • Manufacturing companies
  • Not-for-profit organizations
  • Packaged goods companies
  • Retail
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Program Costs

YEAR ONE FEESDomesticInternational
Tuition$2,768$12,539
Compulsory Ancillary

$1,091

$1,796
Program Incidental$0$0
Total Fees:$3,859$14,355

Please note: fees are based on the 2015-2016 academic year and do not include textbooks. For more information please see Other fees to consider.

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Laptop Learning

Students enrolled in laptop programs will enjoy an exceptional learning experience through the use of technology. The advanced technical skills and knowledge that employers look for in graduates will provide students with a decided advantage when entering the workforce. Please pay close attention to the hardware and software requirements of your program as the requirements are not the same for all laptop programs.

How laptop learning works:

  • Review your specific program page for hardware and software requirements
  • Acquire your own laptop from a vendor of your choosing including all of the hardware and software components listed below

Please note: Some software may be included in tuition fees for some programs. Please ensure that you are required to buy software before making a purchase. 

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Laptop Requirements

Minimum Recommended Hardware

  • Laptop: Personal computer (PC) not a Mac
  • Operating System: Windows 7, 8, 8.1 or 10 (if available)
  • Processor: Intel Core i5 or better (Not AMD)
  • Memory: 4 GB of RAM (8 GB preferred)
  • Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
  • Warranty: 3 years parts and labour (On-site preferred)
  • Other features: 2 USB ports

Software Requirements

Optional

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Field Placements

Your learning experience will be complemented by a four-week field placement at the end of semester 6, which will give you practical marketing experience and the opportunity to apply the theories and concepts learned to build your resume while expanding your career network.

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Opportunities For Degree Completion Or Additional Credentials

Graduates of the three-year program with a minimum cumulative grade point average of 3.5 can apply directly to third year of the Bachelor of Commerce program at the University of Ontario Institute of Technology or the Bachelor of Business Administration program at Trent University.

Qualified graduates can go on to take Durham College’s Human Resources Management or Sport Business Management graduate certificate programs or may also be eligible to apply their academic credits toward further study through Durham College’s partnerships with many Canadian and international colleges and universities.

Please visit the Transfer Guide for more information.

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PROGRAM AT-A-GLANCE
  • ontariocolleges.ca code: BMKG
  • Program length: 3-year (2-year option)
  • Credential awarded: Ontario College Advanced Diploma
  • Location: Oshawa
  • School: School of Business, IT & Management (BITM)
  • Domestic tuition: $2,768 (CDN)
  • Intake Statuses
    • Program intake status is Open Open: September 2016
    • Program intake status is Open Open: January 2017
  • International Intake Statuses
    • Program intake status is Open Open: September 2016
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