May 7 & 85:30 to 7:30 p.m.
Register now
View programs
This course focuses on the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Once the marketing objectives have been developed, a company must decide upon very specific products/services, pricing, distribution and marketing communication strategies. Students will study each of these four marketing mix variables in depth in the context of a marketing plan.
May 7: Oshawa campus May 8: Whitby campusExplore programs starting this SeptemberRegister Now