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Advertising Two year

Advertising and Marketing Communications

Advertising 2

Advertising and Marketing Communications

Advertising and Marketing Communications

We are exposed to thousands of advertising messages each and every day and only a few succeed at winning our attention. Advertising can cause us to stop and think. It can make us laugh and even bring tears to our eyes. So what does it take to make advertising effective? Quite simply, advertising that works is advertising that connects with people. So if you want to learn how to create effective and memorable advertising, your ad story begins here.

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Program Description (Laptop program)

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

The Advertising and Marketing Communications program is designed to provide students with the knowledge and skills necessary to succeed in the evolving and exciting world of advertising. Students will learn how to plan, create, and execute effective integrated communications’ programs while exploring how the industry is structured, gaining insight into the unique roles, responsibilities and relationships among its key participants, including: advertising agencies, advertisers, the media and all other production suppliers.

Program outcome highlights 

  • Respond to client advertising and marketing communication objectives by applying the principles of marketing
  • Provide creative solutions to address specific advertising and marketing communication challenges
  • Perform a market segmentation analysis; identify potential target audiences and define the consumer behaviour for each segment
  • Develop and present advertising and media plans
  • Collaborate in the development of advertising and marketing communication materials

This includes:

  • Effective sales and presentation techniques
  • Creative copywriting involving scripting for broadcast, print, and digital
  • Aspects of design theory
  • Photography and digital imaging
  • Use of current industry software in the production of advertising materials
  • Web and video production
  • Social and interactive media
  • Planning, selling, and creating materials for campus media
  • Media planning and buying
  • Advertising law and research
  • Campaign/portfolio development
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Admission Requirements

  • Ontario Secondary School Diploma or Mature Student Status
  • Grade 12 English (C or U)
  • Excellent written and oral communication skills (strongly recommended)
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Career Options

WHAT YOU COULD BE:

  • Account executive
  • Production artist
  • Art director
  • Account co-ordinator
  • Junior art director
  • Marketing co-ordinator
  • Associate media planner/buyer
  • Media estimator
  • Print production co-ordinator
  • Production studio co-ordinator
  • Sales representative

WHERE YOU COULD WORK:

  • Advertising agencies and marketing departments
  • Event and promotions companies
  • Media and publishing companies
  • Printing and design companies
  • Retail corporations
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Program Costs

YEAR ONE FEESDomesticInternational
Tuition$2,851$12,539
Compulsory Ancillary

$1,141

$1,796
Program Incidental$240$240
Total Fees:$4,231$14,575

Please note: fees are based on the 2016-2017 academic year and do not include textbooks. For more information please see Other fees to consider.

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Laptop Learning

Students enrolled in laptop programs will enjoy an exceptional learning experience through the use of technology. The advanced technical skills and knowledge that employers look for in graduates will provide students with a decided advantage when entering the workforce. Please pay close attention to the hardware and software requirements of your program as the requirements are not the same for all laptop programs.

How laptop learning works:

  • Review your specific program page for hardware and software requirements
  • Acquire your own laptop from a vendor of your choosing including all of the hardware and software components listed below

 Please note: some software may be included in tuition fees for some programs. Please ensure that you are required to buy software before making a purchase.

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Laptop Requirements

HARDWARE REQUIREMENTS

For a complete list of hardware requirements please review the Hardware requirements and FAQ document.

SOFTWARE REQUIREMENTS

NOTE: Membership in Adobe Creative Cloud™ is included in the Student Fees and will be available for new students in the first week of classes.

DO NOT PURCHASE CREATIVE CLOUD, it is purchased for you.

Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.

Free downloadable software (please download and install prior to the start of classes):

OTHER HARDWARE

  • USB flash drive for storing smaller amounts of data
  • External hard disk USB or FireWire powered 1 TB or larger
  • Wacom Intuous 3 6×8-inch digital graphics tablet (optional)
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Field Placement

Field placement provides the opportunity for you to put into practice the knowledge and skills acquired over the course of the program. You are provided the opportunity to choose roles/functions that match your skill-set and perform as a team member within industry specific organizations. This component starts in the final half of the winter semester. You must fulfil a minimum of six weeks in the field in order to graduate.

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Post-Admission Communications Assessment

To help prepare you for success in your program and in your future career, all students accepted into this program will complete an assessment to determine your reading comprehension and writing skills. For more information please visit the post-admission communications assessment website.

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Opportunities For Degree Completion Or Additional Credentials

Graduates may also be eligible to apply their academic credits toward further study through Durham College’s partnerships with many Canadian and international colleges and universities, including:

Please visit the Transfer Guide for more information.

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PROGRAM AT-A-GLANCE
  • ontariocolleges.ca code: AVMC
  • Program length: Four semesters
  • Credential awarded: Ontario College Diploma
  • Location: Oshawa
  • School: School of Media, Art & Design (MAD)
  • Domestic tuition: $2,768 (CDN)
  • Intake Statuses
    • Program intake status is Open Open: September 2017
  • International Intake Statuses
    • Program intake status is Open Open: September 2017
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