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WHAT OUR STUDENTS SAY:

At Durham, the instructors are willing to help you in any way, even after you graduate. It’s a great school, definitely one you want to consider [...]

Aleena MacLean
Sport Business Management
graduate
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WHAT OUR STUDENTS SAY:

I was looking for a career change and chose Durham College. I had a very good instructor in the Sport Management program

Advice for new stu [...]

Anthony Sauve
Sport Management
graduate
Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)

Hit a career home run

Whether it’s the pro, amateur, community, or college and university sector of the sport industry, you need a unique combination of business skills and industry understanding to be successful in the field of sports management. Sport Managers work in many areas of this popular and diverse industry, from pro to amateur teams, co-ordinating sporting events and working behind the scenes at some of the largest sporting venues in the world. 

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Program Description

Aimed at college and university graduates, the Sport Business Management graduate certificate program is a fast-track to the sport industry. The sport industry is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience best obtained through the academic process achieved by enrolling in this program.

It provides advanced and intensive training through one semester of academics and one semester of internship.

With a commitment to personal and professional achievement, the program also offers a student-led sport conference, numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career.

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Admission Requirements

  • Graduate of a three-year college or university program with a cumulative grade point average of 2.5 or higher
  • Interview (you will be required to present your resumé and complete a questionnaire - for details please refer to  Additional applicant requirements)
  • Relevant full-time career experience (may be considered)
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Career Options

Graduates find employment in all sports industry sectors (e.g. pro, amateur, community, college and university sport, sporting goods, sport facilities and sport partners) and many have gone on to successful careers. Some entry level positions include:

  • Event co-ordinator
  • Facility manager
  • Program co-ordinator
  • Sport marketing agency representative
  • Sporting goods professional
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Course List & Descriptions

Semester 1

Semester 2

Students are expected to create documents for client projects, portfolios, and job search activities. The course will cover software applications in order for students to create professional documents to assist the business decision making process.  Applications covered will include Microsoft Excel 2010, Microsoft Outlook 2010, Microsoft Access 2010, and Microsoft Publisher 2010.  It is expected that students have a basic understanding of Microsoft Word 2010 and PowerPoint 2010.  These will be briefly reviewed and further explored if necessary.

This course is aimed at giving a practical overview and understanding of the fundamentals of marketing and the selling process and their key role in business.  Material to be covered will include the psychology of selling, communication strategies, various sales methodologies, the marketing process, marketing mix, marketing research, and consumer/business buying behaviour. 

Financial management builds on concepts from accounting and economics. Basic economic theory will be used throughout so students understand how money is raised for capital projects and operations of sport organizations. Not-for-profit organizations, their issues and challenges, will be examined in addition to the profit oriented enterprise. Topics include: the time value of money, sources of capital, current economic environment, subsidy, economic impact analysis, revenues, management of expenses, and the use of public funds for sport facilities.

To represent an organization well, writing and speaking are critical in sport. Corporate communications involves the skills of public relations, journalism, publicity and media relations. Students will gain hands-on experience developing skills in each of these areas as they apply to the sport world. By simulating a professional and demanding workplace environment, students will develop skills in corporate communications.

This course will give students an overview of aspects that will lead to successful sport events as they will gain an understanding of the planning and activities needed for proper event management from the early stages through to post-event tasks. Building on that, the course will then examine a range of strategies to successfully market the event focusing on sponsorship, promotions and ticket sales. Students will have the opportunity to put course concepts into practice by planning, executing and evaluating an on-campus sport business conference.

This subject is divided into two components:  career management essentials and business management essentials.

One of the key strengths of the Sport Business Management program is the internship program which offers students the unique opportunity to combine practical work experiences and learning opportunities linking theory to practice. Students work five days per week at a field placement agency from January to April (15 weeks) for a sport/recreation related business or organization. The internship allows students to work with and learn from professionals in the sport/recreation field.  

Courses and course descriptions are for the next academic year and are subject to change.

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Program Costs

 DomesticInternational
Tuition Fees$3,045$12,216
Compulsory Ancillary Fees$1,010$1,570
Incidental Fees$185$185
Total Fees:$4,240$13,971

Please note: fees are based on the 2012-2013 academic year and do not include textbooks. For more information please see Other fees to consider.

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Internships & Placements

You will complete a four-month internship as part of the program. Assistance in securing this position is provided by faculty.

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Opportunities For Degree Completion Or Additional Credentials

Qualified graduates may be eligible to apply their academic credits toward further study through Durham College’s partnerships with many Canadian and international colleges and universities. Please visit the Transfer Guide for more information.

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Diploma To Degree Opportunities

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Disability Considerations

Students with disabilities who wish to discuss accommodation plans are encouraged to contact the Centre for Students with Disabilities.

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