With the explosion of social networking platforms and the increase in mobile usage, the digital media landscape has experienced a dramatic shift, changing the way people communicate and work together. This graduate certificate program is designed for individuals with previous education or experience and prepares them to create comprehensive and integrated communication programs. Students will develop strategies and learn how to measure, manage and predict program performance while gaining exposure to the latest industry tools.Back to Top
Designed for students with previous education and/or experience in advertising and marketing communications, this program will broaden understanding of integrated campaigns, while teaching new skills in strategic planning, content creation, research, design, and implementation of digital programs. Students will have the opportunity to solve real-world challenges for actual clients leveraging digital strategies as part of fully integrated advertising and marketing communication programs.
You will learn how to:
- Resolve specific challenges in digital advertising and marketing communications.
- Develop, present and analyze a digital advertising and marketing media plan based on research evidence.
- Manage the execution of a digital advertising and marketing communications media plan by applying project management principles.
- Evaluate the effectiveness of a digital advertising and marketing communications initiative using industry monitoring and tracking tools.
- Identify and adhere to digital advertising and marketing communications standards and practices in accordance with relevant Canadian Legislation.
- Evaluate various digital strategies and media tactics to facilitate the execution of an effective integrated communications plan.
- Conceive, write, design, edit and produce digital advertising content using industry-standard methods and technologies.
- Plan strategies for professional development to aid in the creation of an effective personal online brand identity.
- Successful completion of a diploma or degree in the areas of advertising, marketing, communications, or a related field
- Three years of experience in a related field may also be considered and will require an interview prior to admission
- Strong communication skills, both written and verbal, are highly recommended
WHAT YOU COULD BE:
- Account co-ordinator
- Account executive
- Brand or community ambassador
- Digital media planner and/or buyer (associate)
- Digital marketing co-ordinator
- Junior digital strategist
- Junior digital content manager
WHERE YOU COULD WORK:
- Advertising and marketing communication agencies
- Digital agencies
- Not-for-profit organizations and associations
- Television and radio broadcasting companies
- Independent media management companies
- Multi-media owners and sellers
- Research companies and advertisers
Course List & Descriptions
- Digital Strategy I (INAD 5500)
- Content Management I (INAD 5501)
- Search Engine Optimization (INAD 5502)
- Search Marketing & Paid Advertising (INAD 5503)
- Copywriting For Digital Media (INAD 5504)
- Project Management Principles (INAD 5505)
- Digital Strategy II (INAD 6500)
- Content Management II (INAD 6501)
- Digital Analytics Management (INAD 6502)
- Search Marketing And Paid Advertising II (INAD 6503)
- Brand Identity Best Practices (INAD 6504)
- Graphic Design For Digital Media (INAD 6505)
Courses and course descriptions are subject to change.Back to Top
|YEAR ONE FEES||Domestic||International|
Please note: fees are based on the 2016-2017 academic year and do not include textbooks. For more information please see Other fees to consider.Back to Top
Opportunities For Degree Completion Or Additional Credentials
Qualified graduates may be eligible to apply their academic credits toward further study through Durham College's partnerships with many Canadian and international colleges and universities.
Please visit the Transfer Guide for more information.Back to Top