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WHAT OUR STUDENTS SAY:

The fast-tracked Public Relations program offered at Durham College provides grads with a competitive edge. The fast-paced nature of the program he [...]

Rachael Wraith
Public Relations
Class of 2007
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WHAT OUR STUDENTS SAY:

The fast-paced and hands-on learning environment offered by the Durham College Public Relations (PR) program gave me a taste of what the PR workfor [...]

Sara Lennox
Public Relations
second-year student
Public Relations

Public Relations

Public Relations

Public relations professionals, including communications and media relations specialists, share vital messages through attention-grabbing writing, video, social media, special events and fundraising campaigns. Regardless of the field – sports, fashion, music, television, health care or manufacturing – a creative public relations professional is an essential part of any successful business or not-for-profit organization. As such, our graduates enjoy a wide range of career opportunities. With a well-focused, practical curriculum that includes two field placements, Durham College’s fast-tracked, program allows graduates to enter the workforce in just two calendar years and regularly boasts a 100 per cent graduate employment record.

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Program Description (Laptop program)

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

If you like to write then you'll love this program! This fast-track, three-year diploma program, which is delivered over two calendar years, focuses on effective communication strategies in the public relations industry.

Public relations (PR) practitioners must be versatile and skilled writers and speakers as they help people and organizations explain who they are, what they do and why they do it.

You will develop your writing and editing skills for electronic and print media as well as your practical skills in a workshop setting with a not-for-profit agency. You will also write and provide input into Reflections, Durham College's award-winning alumni magazine.

Your hands-on skills will be refined through organizing and executing a media conference and you will gain event planning expertise by planning and executing fundraising events to raise money for an out-of-town class field trip. After completing your course work you will also gain hands-on industry experience working on placement in a corporate PR office.

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Admission Requirements

  • Ontario Secondary School Diploma or Mature Student Status
  • Grade 12 English (C or U) (minimum 60 per cent)
  • Grade 11 mathematics (C, M or U)
  • Keyboarding (recommended)
  • Excellent written and oral communication skills and proficiency in spelling and grammar (recommended)
  • Potential onsite interview
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Career Options

WHAT YOU COULD BE:

  • Account co-ordinator
  • Communications co-ordinator
  • Event planner
  • Freelance public relations consultant
  • Junior account manager
  • Marketing assistant
  • Marketing co-ordinator
  • Promotions co-ordinator
  • Public relations co-ordinator
  • Publicist
  • Social media co-ordinator

WHERE YOU COULD WORK:

  • Broadcast networks (television and radio)
  • Communications and public relations firms
  • Design and marketing firms
  • Event planning and promotions companies
  • Government agencies
  • Not-for-profit organizations and registered charities
  • Publishing companies
  • Tourist attractions
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Program Costs

YEAR ONE FEESDomesticInternational
Tuition$3,421$13,193
Compulsory Ancillary

$1,141

$1,541
Program Incidental$192$192
Total Fees:$4,753$14,925

Please note: fees are based on the 2016-2017 academic year and do not include textbooks. For more information please see Other fees to consider.

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Laptop Learning

Students enrolled in laptop programs will enjoy an exceptional learning experience through the use of technology. The advanced technical skills and knowledge that employers look for in graduates will provide students with a decided advantage when entering the workforce. Please pay close attention to the hardware and software requirements of your program as the requirements are not the same for all laptop programs.

How laptop learning works: 

  • Review your specific program page for hardware and software requirements
  • Acquire your own laptop from a vendor of your choosing including all of the hardware and software components listed below

Please note: Some software may be included in tuition fees for some programs. Please ensure that you are required to buy software before making a purchase.

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Laptop Requirements

Hardware requirements

For a complete list of hardware requirements please review the Hardware requirements and FAQ document.

Software requirements

  • Mac OS X 10.11 El Capitan (bundled with new Apple notebook computer purchase)
  • Apple iLife (bundled with new Apple notebook computer purchase)
  • Microsoft Office for Mac (free offer from Microsoft Canada here once you have a DC Mail account)
  • NOTE: Membership in Adobe Creative Cloud™ is included in the Student Fees and will be available for new students in the first week of classes.

    DO NOT PURCHASE CREATIVE CLOUD, it is purchased for you.

    Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.

    Free downloadable software (please download and install prior to the start of classes):

OTHER HARDWARE

  • USB flash drive for storing smaller amounts of data
  • External hard disk USB or FireWire powered 1 TB or larger
 
All students MUST have a Cat 5e or Cat 6 Ethernet cable 2 meters long to connect to the campus network.

NOTE: These requirements were accurate at the time of posting and are subject to change. Please be aware that hardware and software versions are subject to change and will be updated as needed.

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Field Placement

During the fourth semester, students will implement a communications plan at a not-for-profit agency where they will work one day a week. Students will gain further experience in the fifth semester through a 14-week, full-time corporate field placement.

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Post-Admission Communications Assessment

To help prepare you for success in your program and in your future career, all students accepted into this program will complete an assessment to determine your reading comprehension and writing skills. For more information please visit the post-admission communications assessment website.

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PROGRAM AT-A-GLANCE
  • ontariocolleges.ca code: PUBL
  • Program length: Five semesters
  • Credential awarded: Ontario College Advanced Diploma
  • Location: Oshawa
  • School: School of Media, Art & Design (MAD)
  • Domestic tuition: $3,421 (CAD)
  • Intake Statuses
    • Program intake status is Open Open: September 2017
  • International Intake Statuses
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