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Media Fundamentals


Media Fundamentals


Media Fundamentals

Media Fundamentals

Learn media for corporate communications and entertainment. In Media Fundamentals, students learn to use audio, video and image capture, and the tools, techniques and skills needed to manipulate these assets for information and communications technology and entertainment media. You will build a portfolio that demonstrates your creativity and technical know how, as you explore educational paths leading to careers in photography, video production, web design, interactive media, journalism and broadcasting.

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Program Description

This program allows students to learn technical and creative forms of media and expand their creative thinking, computer skills and knowledge of a variety of digital technologies.

Students will study a wide range of subjects including media communication; current affairs; social media techniques; video capture and editing; web design; audio capture; digital photography; and creative design.

  • Students will learn audio, visual and written communication skills and the expression of ideas.
  • A variety of media techniques are implemented in the curriculum including media and print communications, photography, video, web and social media.
  • Students will also develop presentation skills; learn how to conduct basic media research; and develop an education and career plan.
  • Guest lecturers and field trips provide practical learning experiences.

The program enables students to explore their strengths and interests in research-related careers while developing knowledge and portfolio materials to enhance their opportunity to meet the requirements for further study at college or university in industries including:

  • Advertising.
  • Broadcast, print and online journalism.
  • Interactive media.
  • Music business administration.
  • Photography.
  • Public relations.
  • Video production.
  • Web design.
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Admission Requirements

January Start

If you begin classes in January, you will start the Media Fundamentals program with the courses listed in Semester Two (below) and will be enrolled from January to April. You will follow the courses listed in Semester One starting in September and complete the Media Fundamentals program in December.

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Career Options


  • Advertising account executive
  • Advertising sales manager
  • Artist manager
  • Audio and video recording technician
  • Broadcast technician
  • Concert production and promotion
  • Editor
  • Film and video operator
  • Graphic designer/illustrator
  • Journalist
  • Public relations officer
  • Rights administration and industry trade organizations
  • Social media specialist
  • Various roles at major and independent record labels
  • Web content co-ordinator
  • Web designer
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Program Costs

YEAR ONE FEESDomesticInternational
Compulsory Ancillary


Program Incidental$15$15
Total Fees:$4,006$14,178

Please note: fees are based on the 2016-2017 academic year and do not include textbooks. For more information please see Other fees to consider.

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Opportunities For Degree Completion Or Additional Credentials

Graduates of this program may consider further studies in a number of Durham College programs including:

Please note: Applicants must have the required subjects to qualify for admission.

Graduates may also be eligible to apply their academic credits toward further study through Durham College’s partnerships with many Canadian and international colleges and universities.

Please visit the Transfer Guide for more information.

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  • code: MFUN
  • Program length: Two semesters
  • Credential awarded: Ontario college certificate
  • Location: Oshawa
  • School: School of Media, Art & Design (MAD)
  • Domestic tuition: $2,851 (CDN)
  • Intake Statuses
    • Program intake status is Open Open: September 2017
    • Program intake status is Open Open: January 2018
  • International Intake Statuses
    • Program intake status is Open Open: September 2017
    • Program intake status is Closed Closed: January 2018
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