This course explores the hardware and software found on the Macintosh computer. The course begins with the Mac operating system and continues with an introduction to Adobe Photoshop, Illustrator, and InDesign which form a unique set of digital tools associated with the advertising industry.  Students will learn to effectively and efficiently use the Mac operating system as well as the software tools commonly used for design in advertising.

This course introduces students to basic principles of photography. Instruction will consider both the technical and visual components of the photograph. Critical skills in understanding and interpreting photographs will also be taught. Students will receive instruction in the use of digital single lens reflex (DSLR) camera and basic printing techniques. The cameras used will require the student to manually adjust shutter speed and aperture.

Assignments will include the use of composition, depth of field and portrait shooting on location and in the photographic studio. This course deals primarily with camera and image manipulation, and printing output.

This is an introductory course designed to provide first year advertising students with an overview of the advertising industry and the key participants in the industry:  the media (vehicles used to deliver messages), agencies, advertisers, production houses, and regulators.  Also, the course will provide students with an introduction to three main topic areas; the consumer, the creative process, and the media, and will examine the marketing heritage of advertising.  This course will outline the differences between promotion and advertising, and examine the planning, development, execution and evaluation steps involved in the advertising process.

This course is designed to provide advertising students with an understanding of marketing principles and practices.  In addition the course will examine consumer behaviour, i.e. why individuals acquire and consume goods and services.

This course is designed to provide advertising students with an understanding of marketing principles and practices.  In addition the course will examine consumer behaviour, i.e. why individuals acquire and consume goods and services.

Have you ever wondered why one film captures audience attention over another?  Why was that film “special”?  What social factors contribute to its success?  These questions and many more will be investigated in the analysis of how “pop” culture, film and society are intertwined and interrelated.

Writing I introduces students to basic sentence and paragraph construction including topic sentences with controlling idea(s), basic paragraphing and paragraph transitions, with an overall objective to develop writing which is clear, concise, correct and meets identified deadlines. As well students will analyze vocabulary and comprehension exercises during the semester.

This course extends the photographic concepts initiated in Basic Photography into a computer based digital environment. The student will be introduced to the “digital darkroom” which includes digital image manipulation and editing, colour correction, incorporating type into layout, and digitally retouching a photograph.  Students will become proficient using a digital camera while exploring new ways to produce, manipulate and view images in a digital environment.

The course is designed to prepare students for the second year of the program by providing background information and skill training in the following:

Creative Thinking:  examination of creative thinking and creative problem solving techniques

Advertising Strategy:  outlining creative strategy and theme

Ad Concepts:  outlining the steps in copy development and layout

This subject is an introduction to visual design principles and the reproduction processes of advertisements (print / online) for students of the advertising program.     

This course is an introductory course in Microsoft EXCEL. It prepares students to use Excel to manipulate numerical data relating to business finances and other activities involving numeric information. The course presumes no previous experience with Excel and covers both basic and intermediate features of the application. The student learns how to analyze, enter, edit, format and graphically present numeric data to effectively meet business needs.

This course is designed to provide learners with an overview of the professional sales landscape in Canada (careers, rewards, duties of the professional salesperson, educational requirements, salaries etc.). This course places great emphasis on the principles and techniques that guide effective personal selling, with a focus on the importance of customer service and follow-up. Learners will have the opportunity to apply these principles through in-class/role-play exercises, case study analysis, and take-home assignments

Students in Writing II will be evaluated almost entirely on the ability to write non-fiction. Various strategies for writing will be covered, all of which are used by professional communicator's, in the fields of Advertising and Public Relations. The course will explore all steps in the writing process, covering the "Planning, Writing, Revising and Presenting" stages.

This course is designed for second year Advertising students to gain experience in the selling of print media and managing client accounts.

In this course, students will become familiar with the procedural activity associated with effectively managing the advertising sales function for The Chronicle (College Newspaper).

This will be accomplished through weekly sales meetings in which students will share experiences and discuss specifics concerning determining client advertising objectives and working to deliver and sell ads that meet those objectives.  Students will perform the key functions of sales representative and coordinator on a rotation basis.

Students will also conceptualize, design and prepare their own professional selling kit to be used as a sales tool when prospecting for accounts.

This course is under development.

This course is designed to introduce students to the terminology and information bases used in the planning and buying of media vehicles for advertisers. Students will gain an understanding for the strengths and limitations of specific media vehicles and how they are selected to deliver advertising messages to specific target audiences (core consumers). Students will become familiar with the various tools used to present media recommendations to advertisers.

This course is under development.

This course continues from Computers for Advertising in building students’ skills and knowledge using computers in advertising layout.  Students are forwarded in graphics applications (software) in the Apple Macintosh environment.

Writing III provides students with intermediate and advanced skills in forms of writing found in Advertising, such as the report, the persuasive flyer, proposal writing and analytical writing.

This course is under development.

This course is designed for second year Advertising students.  In this course, students will become the “creative” department of the school newspaper, The Chronicle.  The creative department’s task is to conceptualize and produce (for print/web) sales rep and client requests.

This course will give students an opportunity to explore the fastest growing avenue of advertising – the World Wide Web. Through in-class lectures, discussions and first-hand exploration, the subject of web-based advertising will be explored to the fullest.  Students will learn how to create effective web banners, multi-page sites, animations and more while appreciating how the web can be used as an effective advertising medium.

This course expands on material covered in Media Studies I.  It is designed to introduce students to the terminology and information bases utilized in the broadcast media world.  Also, the interpretation and utilization of this data in the advertising field will be examined.

This course concentrates on the practical application of software-based design skills as they relate to print in the advertising industry; the focus of which is multiple-page layouts. This course consists of typical instruction and several extensive projects that encourage a detailed and finesse-driven approach to creating professional publications.

General education courses strengthen students' essential employability skills, such as critical analysis, problem solving, and communication, in the context of an exploration of topics with broad-based personal and/or societal importance.

Elective general education courses appear in your program of study as GNED 0000. This is called a “placeholder.” This placeholder is replaced by an actual course that you will select from a list of available "elective" general education courses when you register in the relevant semester.

Please note that the type and number of elective courses available will vary from semester to semester and from year to year.

Students will continue to build/reinforce their knowledge and appreciation for the creative planning and development process by focusing on the strategies, techniques, and media tactics used to deliver effective advertising campaigns. Students will be provided with industry creative briefs for well-known brands and asked to develop and present their own ideas and communication plan recommendations. Students will have the opportunity to evaluate/examine their ideas against those produced by industry professionals. Students will explore the impact the ‘information age’ has had on making it increasingly challenging for advertisers to reach and connect with their consumers. Students will have the opportunity to present both strategic and creative ideas for solving an advertiser/brand’s current problem.

This project oriented course will provide advertising students with an opportunity to apply skills acquired in DTP and Electronic Layout.  Students, in publications groups, will develop the Advertising Alumni Publication, Bill Magazine.  Bill Magazine acts as the previous year’s reflection and outlines curriculum and changes that now define what the advertising program has become.  Bill Magazine is a promotional tool developed by current advertising students for advertising program alumni.   

This course is designed to provide students with the basic knowledge of video production, and the basic techniques involved in producing video communication pieces.

During the second half of the Winter term (Weeks 7-14), third year Advertising students will investigate and participate in field placement opportunities within the advertising industry; they will apply all the valuable knowledge and skills acquired throughout the program. Although students are encouraged to be proactive in search of individual opportunities, the Advertising Program Team offers support sharing leads and coordinating interviews with those companies continuing to be strong partners. Students are expected to complete a minimum of 7 weeks in a related advertising discipline in order to graduate. 7 weeks is considered a sufficient amount of time for students to exercise knowledge and skills in order for placement supervisors to provide a thorough performance evaluation. Generally this timeframe is the equivalent of at least 280 hours in field.  The expectation is for the student to be treated like a full-time employee throughout the internship so the experience is beneficial to both student and company.

Portfolio Preparation prepares students for an effective job search, not only to complete their studies but to launch their careers in their chosen area of advertising.

This course is designed to equip the students with important aspects of communications.  The course emphasizes both oral and written communication skills.  Upon completion students will understand the communication process and apply the principles of effective communication in the production & delivery of portfolio development as well as the importance of “self promotion”.

It also acts as a lab component/check point allowing students to work independently as well with faculty supervision.

Students are to prepare their final portfolio for presentation. They will develop and use persuasive presentation skills with the use of professional communication and presentation techniques.  They will use current hardware/software in the development of self-promotion material.  The development of a portfolio outlining past accomplishments will assist the student in communicating, to others, their goals achieved and sought.

This course is designed to arm learners with the necessary tools and strategies needed to effectively investigate and prepare for job opportunities in the work force, specifically within the advertising industry.

This course will present learners with the opportunity to interact directly with advertising professionals from various disciplines within the industry.  Learners will gain valuable insight into the skills and personalities desired when applying for positions in specific advertising fields. With guidance, learners will be able to identify job areas to be explored for placement and/or potential career opportunities.

This course places great emphasis on the written and verbal principles that guide effective communication. Upon completion, learners will understand how to apply these principles in the writing and delivering of correspondence and information. They will also understand the importance of “self promotion”.