Digital Strategy 2

This course will build on the knowledge and skills acquired in Digital Strategies 1 and other first semester foundational courses. Students will be required to apply their knowledge in the creation of a complete digital strategy plan. During this course students will perform a deep dive into various analytic tools to determine if specific and defined goals are being met. Students will explore real world applications of digital marketing concepts, principles and techniques. They will examine business case studies and the use of digital tactics to identify successes and failures. Attention will be given to the use of emerging technology trends and platform selection