Event Planning

This is an introduction to business and social event planning from a macro level in which all dimensions of the industry will be explored. Students will learn about the scope of the industry and the events stakeholders plan and attend, its social and economical significance, current industry trends and the relevance of professionalism and ethics within the industry enabling the recognition of skills and behaviors being sought by employers in today's market place. We will explore the importance of communication skills: presentation skills both written and oral, networking with industry partners, association peers and customers. We will delve into the importance of a customer focused behavior both internally and externally within an organization and explore transferrable business administration tools to the operation of events.