Durham College (DC) Graphic Design student Ashley Hoang recently competed in the Packaging Consortium Student Design Competition. Durham College was one of only six post-secondary institutions from across the country invited to participate. Students were given a fictitious design brief requiring them to launch a new all natural fruit smoothie and tasked with naming, branding and packaging the product.

Hoang presented her design to an audience of more than 250 industry professionals and answered questions from a panel that included two graphic designers and a marketing executive.

Hoang was chosen as a runner-up and received a monetary award of $500 to be split between herself and DC’s graphic design program.