Durham College (DC) was honoured to receive a donation from the Trillium Automobile Dealers Association (TADA) to establish the Trillium Automobile Dealers Association Award, which will be awarded annually, for five years, to four second-year students. 

“We value our partnership with Trillium Automobile Dealers Association, and are grateful for their generosity,” said David Chambers, associate vice-president, Office of Development and Alumni. “Student success is at the forefront of Durham College and this award, which will be offered as bursaries to students facing financial challenges, will provide additional support and opportunities for these students to achieve their goals.” 

The $55,000 bursary will be disbursed at $11,000 per year, and awarded to two students in the Motive Power Technician – Service and Management program and two from the School of Business, IT and Management, who are studying Accounting, Entrepreneurship, Human Resources, and Operations Management – Business Administration. Each year’s recipients will be selected by DC’s Financial Aid and Awards office. 

“TADA is very happy to provide this support to Durham College, said Dave Fraser, education coordinator, TADA. “Our main goal as an association is to connect more and more of our members with the most qualified candidates of the future.” 

For more than 100 years, TADA has been a leader in progressive and innovative work on behalf of new car and truck dealers within Ontario. They strive to establish and maintain fair and uniform business practices, standards of advertising and training, and proactive programs to enhance customer service for consumers.

TADA launched their innovative Career Start program in 2014, which encourages new car dealers to form relationships with high school and post-secondary schools, host career fairs, showcase career opportunities at the Canadian International Auto Show, and promote careers through print brochures and social media advertising.