This course will introduce students to theory behind effective event planning and management, and challenge them to apply that theory in creating and presenting a mock event proposal. Topics include the role of the event planner, event/client needs assessments, task identification and coordination, document design, strategic planning, marketing, sponsorship, risk management, site development, safety and security, theme and décor development, post-event analysis, and more. Students will apply their knowledge from this course to Event Workshop I (WSKP 3303) and Music Business Practicum I through IV in practical, hands-on situations.

Courses and course descriptions are updated on a regular basis and are subject to change.

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