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Code:
MKTG 3288

This course focuses on the application of channel and retail marketing strategies to develop integrated marketing strategies. The student will use the key principles of channel design, end-user analysis, and retail merchandising to create strategies that enhance business marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis.

Equivalents:

  • MKTG 3208

Prerequisites:

  • (MKTG 2250 MARKETING II
  • Or MKTG 2280 Marketing II
  • Or MKTG 2290 Marketing II
  • Or MKTG 2200 Marketing 2 )

Scheduled Dates

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